Published Monday, December 30, 2013 AT 11:48 AM / Updated at 6:17 PM
Nebraska 10th among college football’s most valuable teams
Big Red Today Omaha World-Herald

According to a Forbes.com report, the Nebraska Cornhuskers are valued at $80 million, making them the nation’s 10th most valuable college football team.

Forbes cites revenue of $56 million for Nebraska, as well as $35 million in profits. The placement is one spot higher than the team’s finish on the 2012 list, when NU was 11th with lower revenue ($55 million) but a higher value ($82 million) and profits ($36 million).

The business website says NU’s financial landscape could improve when the Huskers, who joined the Big Ten in 2011, receive their “full conference distribution” in 2017. Forbes says Big Ten conference money will reportedly be worth $26.4 million per full member school after 2013-14, and as much as $35 million in 2016-17.

The Texas Longhorns, worth $139 million (with profits of $82 million), were No. 1 on the list. Notre Dame was second with a value of $117 million.

Other Big Ten teams in the rankings include No. 5 Michigan — which was second on the 2012 list — with a value of $104 million, $81 million in revenue and $58 million in profit. Ohio State edged Nebraska for the No. 9 spot ($83 million value). Penn State was 15th ($71 million) and Wisconsin placed 16th ($70 million). Michigan State and Iowa were left out of the top 20, but were listed as runners-up.

To determine the rankings, Forbes considered each team’s “value to its athletic department, its university’s academic endeavors, its conference and its school’s local economy.”

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